Break-even ROAS Calculator
The lowest ROAS your ads can hit before every sale starts losing money.
Order economics
ROAS check
Profitable$7.25 / order
How it works
- Variable costs = COGS + Fulfilment + (AOV × fee %) + fixed fee + Other
- Profit before ads = AOV − Variable costs
- Break-even ROAS = AOV ÷ Profit before ads
- Max CPA = Profit before ads
- Profit at a ROAS = Profit before ads − AOV ÷ ROAS