Target ROAS Calculator

Work backwards from the profit you want to the ROAS and CPA your ads need.

Order economics

Average order value (AOV)

$

Product cost from supplier (COGS)

$

Fulfilment cost

$

Other costs

$

Payment fee

%

Payment fixed fee

$

Profit target

Target profit per order

$

Monthly goal (optional)

Monthly profit goal

$

How it works

Profit before ads = AOV − (COGS + Fulfilment + AOV × fee % + fixed fee + Other)
Target profit = fixed amount, or AOV × target %
Target CPA = Profit before ads − Target profit
Target ROAS = AOV ÷ Target CPA
Orders needed = Monthly goal ÷ Target profit
Monthly ad budget = Orders × Target CPA

FAQ